Marketing

Why your paid traffic is converting badly. And it’s not your ads.

By Mat O'Connor 4 Min Read

When paid campaigns underperform, the first place most brands look is the ads. Targeting, creative, copy, bidding strategy, and whether the agency running the account is any good. Sometimes that is where the problem is. But by the time someone…

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Breaking Into The Direct-To-Consumer Sales Market 

By Mat O'Connor 3 Min Read

The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed 97% of UK internet users were aware of at least…

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