Barnes Blinds

WordPress website that has increased site visits and converts more orders

Luxury Blinds Shown Off

Barnes Blinds is a family business covering Stoke-on-Trent, Staffordshire and Cheshire. Over the years the team have created a name for themselves when it comes to sourcing beautiful blinds and helping their customers transform their homes.

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The challenge

We were asked to refresh the branding and build on the personality and reputation that would engage more visitors.

They needed a new mobile website that would reflect their strong position in the market place and optimised content layout that would increase interaction with the brand.

It had to look a million dollars, and also improve organic search results in all major search engines whilst converting more visitors into potential customers.

Responsive website design for Barnes Blidns
WordPress CMS website development for Barnes Blinds

Our approach

We created a brand new digital strategy for Barnes Blinds that promoted their website platform with social and content marketing.

We breathed new life into their logo and designed a stunning new portfolio site that would showcase their huge range of products.

Services Used

  • Responsive bespoke design
  • WordPress CMS
  • Bespoke galleries
  • High quality imagery
  • Online appointment booking
  • Google directions to visit their store
New website for Barnes Blinds created by Sentient in Chester

Our answer

The new design ideally demonstrated the heritage of the brand with simple yet striking imagery, we made great use of stunning photography that allows the products to come to life in every room of the home.  Visitors can now easily book an appointment after viewing the large range of designs, being skilfully led by clever customer sign-posting and conversion techniques.

The responsive build crafts engaging imagery all managed by a website that is easy to edit, with a flexible and robust framework the brand new site powerfully pulls through a huge selection of images, which load quickly in any browser.

Clean, responsive and user lead wordpress web design  by Sentient

The results

We launched the site in November 2015 and already it’s going strong.

Over 200%
increase on visitors

Within weeks we had brought twice as much custom to their website.

Bounce rate
dropped by 1.4%

Visitors are loving the site and browsing deeper through the content.

350% Increase
on form conversions

With an increase in visitors we also saw 3.25 of visitors filling out forms.

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