Edwards Homes

Customer focused marketing website with increased conversion rates and higher engagement

A new home for leading North West home builders

Edwards Homes are a new build home construction firm in the North West. With a reputation for quality and excellence, they don’t just build houses, they create homes – beautiful, comfortable properties designed with families in mind.

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The challenge

Edwards Homes had an old tired website that wasn’t generating much interest in the beautiful homes. They wanted to have better conversations with their users and really show off the family orientated approach to modern homes.


Not only did the site need to work well across mobiles, laptop and traditional desktop but it would have to be easy to use, trust worthy and fresh.


Our approach

We started with understanding the values behind Edwards and their developments and began drawing alignment between these and what new home buyers were after.

It became clear than not only are new homes a big investment in anyone’s life they also have a deeper value especially to new or expecting families in creating a community that’s safe for the future.

With this in mind we designed the site around showing off the community aspect of the developments and showing how real people can live in these homes. We also added in quick links to find out more, understand what comes with a new build and to see the extensive range of homes available.

Services Used

  • Responsive bespoke design
  • WordPress CMS
  • Bespoke galleries
  • High quality imagery
  • Online appointment booking

Our answer

The team crafted a fully-responsive website that showed off the values of Edwards Homes and focused on clear calls to action with easy to use forms to help Edwards sell their developments faster and help create new communities,

Using WordPress as the core content management system the team can keep everything from plot reservations, enquiries and new developments up to date easily without wasting precious time.


The results

We launched the site in December 2017 and it’s off to a flying start.

Over 54%
increase on visitors

Within weeks we had brought more potential home buyers to their website.

Bounce rate
dropped by 15%

Visitors are loving the site and browsing deeper through the content.

6.6% Enquiry
Conversion Rate

With an increase in visitors we also saw visitors filling out forms and requesting viewings.

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